Devine Color: When Color Sings

Leave it to the wildly innovative founder of Devine Color®, Gretchen Schauffler, who revolutionized the home paint industry, to write her first book about color without pictures. Devine When Color Sings , published by Inkwater Press, encourages readers to think about color in a daring new way—without the aid of seductive glossy photos common to most design publications. Schauffler believes that pictures can subtly dictate a point of view, similar to advertisements. According to Schauffler, it’s what you think about color that matters. She aims to enable readers to connect with colors that are personal to them, not part of the latest fashion trends. With insight and wit, Schauffler, a leading color consultant, national speaker and the creative force behind a multi-million-dollar paint company, shares the challenges and epiphanies that have shaped her bold color philosophy. Working with clients, the much sought-after color expert realized how confused or frightened people are by color. “This book confronts prejudices and preferences that keep us from freely loving color,” Schauffler explains. “It’s not color theory. There are no color wheels. It’s about changing your perception in order to understand color relationships.” It is Schauffler’s life mission to help people embrace color in all aspects of their lives, starting with their homes. In the book, Schauffler explains that there are no bad colors, just bad color relationships. “We can all see color, but when we see them in perfect relationship with each other, that’s when we experience the exuberant, unadulterated joy that comes from feeling colors you love. That is when we hear color sing.” While some color consultants might have opted for a “how to” book, Schauffler wanted to write a “self-help” book. “This is for anyone who wants to understand color on a personal level and gain confidence about choosing and living with color.”