Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market
Lisa Johnson
224 pages, Hardcover
ISBN: 081440815X
ISBN13:
Language: English
Publish: 1086073200000
A guide to marketing to women explains women’s buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.