Introduction to the Corporate Annual Report: A Business Application

Introduction to the Corporate Annual Report Includes pre-selected annual reports or students can select their own company. The book stimulates a cross-functional learning experience (i.e., learning activities are integrated across disciplines) and goes beyond the common focus on whether or not to invest in a company. It requires students to link a company’s strategic focus to its financial resources, market opportunities and make a decision about its future. And the book offers perforated pages and space for student reponses to facilitate delivery of assignments and ease of grading.