Strategic Media Decisions: Understanding The Business End Of The Advertising Business
Marian Azzaro
524 pages, Paperback
ISBN: 1887229175
ISBN13:
Language: English
Publish: January 1, 2004
Welcome to the world of media – the $300 billion business end of the ad business. Learn how it works from some of media’s top professors and professionals. This is a book in touch with today – packed with genuine substance and contemporary best practices in a clear, easy-to-read format.