45 Days To Power Publicity: Learn The Insider Secrets To Getting The Word Out

“Business owners sometimes fail to make full use of the media opportunities available to them because they just are not prepared to respond with quotes and data,” explains accredited public relations professional, Laura L. Link, APR, author of 45 Days to Power Publicity: Learn the Insider Secrets to Getting the Word Out ( ISBN 0-9770254-03). “These communication basics are not difficult to master, even for the business leader who does not consider herself a professional communicator. This book outlines exactly how to find the right words to use in promotions, news releases, marketing materials, website content and networking situations.”