Behind the Wheel at Chrysler: The Iacocca Legacy
Doron P. Levin
368 pages, Paperback
ISBN: 0156004747
ISBN13:
Language: English
Publish: October 17, 1996
A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.