Broken Promises: An Unconventional View of What Went Wrong at IBM
D. Quinn Mills
210 pages, Hardcover
ISBN: 0875846548
ISBN13:
Language: English
Publish: June 1, 1996
This text examines IBM’s culture and history, looking at various challenges that have faced the company. Illustrating that IBM’s poor performance in the 1990s is part of a repeated pattern, it argues that IBM’s biggest problems have stemmed from breaking commitments to its employees and customers.