Building a Successful Software Business: Top CEOs on software product management, growth strategies, sales & more

Chapters Include: Richard C. Cook, President & Chief Executive Officer, MAPICS, Inc. ? ?Taking Creative Risks?; Joe Wang, Chief Executive Officer, LANDesk Software, Inc. ? ?Executing Results in Software?; Thomas M. Nies, Chief Executive Officer, Cincom Systems, Inc. ? ?Client Success Powers Our Success?; Brent Lippman, President & Chief Executive Officer, Khimetrics, Inc. ? ?Staying Ahead of the Technology Curve?; Jason Judge, Chief Executive Officer, ScriptLogic Corporation ? ?Growing Your Business?; Dr. Jeffrey A. Green, President & Chief Executive Officer, DATATRAK International, Inc. ? ?Success Factors for an ASP Business?; Thomas Erickson, Chief Executive Officer, Systinet Corporation ? ?Focus on the Customer: Enterprise Software Selling?; Peter Charness, Chief Product Officer & Senior Vice President, Global Marketing, JDA Software Group ? ?Software Sales Strategies?; and more.