Cases in Marketing Financial Services
Christine Ennew
306 pages, Paperback
ISBN: 0750606614
ISBN13:
Language: English
Publish: 735289200000
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.