Corporate Storytelling: Planning and Creating Internal Communications
Lecia Vonne Wood
190 pages, Paperback
ISBN: 0971498814
ISBN13:
Language: English
Publish: January 1, 2002
Corporate Planning and Creating Internal Communications is an easy-to-follow blueprint for communicating effectively with employees. Each chapter discusses a key communication principle or milestone using examples from a variety of business scenarios and templates that can be adapted for use in your own organization. Featured topics * Writing tips
* Audience analysis
* Media selection
* Distribution, from memos and Web pages to presentations, conference calls and white papers Whether your company is a 25 person services boutique or a global high-tech powerhouse with thousands of employees, this book’s simple approach and easy-to-apply tips will work for you.