Customer Loyalty: A Guide for Time Travelers
Lyn Etherington
189 pages, Hardcover
ISBN: 1403997632
ISBN13:
Language: English
Publish: November 7, 2005
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.