Does It Pay To Advertise?: Cases Illustrating Successes in Brand Advertising
John Philip Jones
380 pages, Hardcover
ISBN: 0669158976
ISBN13:
Language: English
Publish: February 15, 1989
What makes an ad campaign successful? Here, John Jones analyzes some of the world’s most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn’t. Includes more than one-hundred tips on marketing that your company can immediately apply.