Drawing the Three of Coins: How to Open and Run a Pagan Store

So You Want to Open Your Own Metaphysical Shop? Terri Paajanen, former owner of a very successful pagan store known as “The Purple Pentacle,” shows you how to get into the business of magick. Before you invest your time and effort, this informative guide will help you answer such pagan-centric questions -What’s the best way to package incense? -How do I choose a store name that will attract the attention I want without getting me kicked out of town? -Should I offer inventory that some might consider unethical, such as inverted pentagrams? -How do I display candles during a heat wave? -What if my on-staff psychic upsets a customer? -Should I wear witchy attire when I’m working? -How do I keep customers from pocketing Tarot decks without paying? -What if a customer requests I do a spell for him? -Are there pagan magazines where I can advertise? -What should my financial arrangements be with intuitive readers in my shop? Plus, Terri lists her favorite resources and suppliers, including her tips from first-hand experience.