E-Business : Thriving in the Electronic Marketplace

Thriving in the E-Business Marketplace The rules of engagement have changed. In today’s digital world, interdependence is power — and e-business is based on collaboration. E-business helps businesses of all sizes better support customers, suppliers, and trading partners. Emerging e-business leaders use technology effectively to leverage the power of their trading communities; they set the standards for others to follow. Thriving in the E-Business Marketplace identifies key issues organizations face when they implement e-business projects and answers fundamental questions about entering and navigating the changing world of e-business. A concise guide to moving your business into the exciting world of collaborative e-business, the book introduces the four e-business models that drive today’s economy and gives a clear summary of e-business technologies. It focuses on practical business-to-business applications, such as supply chain automation, sales force automation, customer service support, and payment ! processing — areas with untapped potential especially for mid-sized businesses. Thriving in the E-Business Marketplace addresses e-business project methodology, e-business resource planning, selecting e-business software, building e-business networking and infrastructure, e-business security, e-business legal concerns, and e-business business justification.