Fundamentals of Marketing Research (6 Volumes) (Sage Library in Marketing)
Naresh K. Malhotra
2560 pages, Hardcover
ISBN: 1412921236
ISBN13:
Language: English
Publish: September 18, 2007
Drawing together seminal and cutting-edge papers on qualitative and quantitative market research, this collection has been compiled by an award-winning scholar internationally hailed as a leading authority on market research. Naresh Malhotra offers academics a nuanced and comprehensive reading of the key issues and concepts across the field.