Managing New Product and Process Development: Text and Cases
Steven C. Wheelwright
896 pages, Hardcover
ISBN: 0029055172
ISBN13:
Language: English
Publish: December 10, 1992
Argues that a company’s capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.