Marketing and the Bottom Line: The Marketing Metrics to Pump Up Cash Flow
Tim Ambler
334 pages, Paperback
ISBN: 0273661949
ISBN13:
Language: English
Publish: 1072944000000
Ambler answers that question by revealing the portfolio of marketing activities that are likely to deliver maximum results on investment. Includes case studies, metrics, and analytical tools based on research at such companies as IBM, Dell, and McDonald’s.