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Marketing Principles and Best Practices [with Infotrac]
K. Douglas Hoffman
598 pages, Unbound
ISBN: 0324305729
ISBN13:
Language: English
Publish: 1104566400000
Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook.