Perception Rules Brand Leadership

Book #2 in the Perception Rules! series of self-improvement and business books. The one and only, Kyle Otey, Chicken Billionaire, reveals how he rose from near starvation, created Wicked Wyoming Chicken Marinade, mastered the 7 Rules of Perception, and created the biggest chicken conglomerate in the world-bigger than Perdue! Based on Kyle Otey’s legendary lectures to the Harvard Business School, the Chicken Billionaire takes you step-by-step through the basics of branding, and reveals the truth about how great brands are made, unmade, and saved. Kyle Otey’s entertaining journey to membership in the Billionaire’s Club is insightful, witty, wicked good advice. Readers learn why branding is the control of perception, the truth of the 7 Rules of Perception, and the street smart wisdom of the Bulls Eye Branding Method.