Profitable Product Management

Profitable Product Management presents a complete overview of the key issues and activities of the 1990s in product and brand management. Providing cogent insights, the book offers new approaches to help managers handle products and brands more effectively and profitably in all business sectors.
Key features of the text include comprehensive coverage of all key strategy and implementation issues; useful end-chapter checklists and review questions; relevant anecdotes and timely examples; coverage of all products – industrial, consumer, services and concentration on job effectiveness and improving product and profit performance.
Profitable Product Management is for all managers responsible for product marketing and improving product performance. It will also prove invaluable for new or aspiring product managers and marketing students with a particular interest in this area.