Strategic Marketing for Educational Institutions
Philip Kotler
464 pages, Paperback
ISBN: 0136689892
ISBN13:
Language: English
Publish: January 1, 1995
Here is “the” handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions’ greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.