The Alliance of Art And Industry: Toledo Designs for a Modern America

A few of the ten essayists include William Porter, retired automobile designer for General Motors, who examines the evolution of the Jeep into the modern SUV. Victoria K. Matranga, independent industrial design consultant, who uses Libby-Owens-Ford to investigate how a company employed design to promote an otherwise indistinguishable commodity. Davira S. Taragin analyzes how one company, Libbey Glass, used the emerging industrial design profession— particularly its few women professionals—to achieve dominance in its market with products aimed at the average consumer.