The Epm Consumer Segmentation Survey
Michael Schau
740 pages, Mass Market Paperback
ISBN: 1885747233
ISBN13:
Language: English
Publish: 941443200000
The EPM Consumer Segmentation Survey gives you the key indicators you need to turn prospects into customers, with more than 60 segmentation profiles from EPM reserachers, research houses, consultants, advertising agencies and more. Find new ways to blend demographics and psychographics to create a colorful palette of consumer patterns.