The Sales & Marketing Excellence Challenge: Changing How the Game Is Played

Today’s business person is facing the ‘Trouble Times’ following the superheated ‘Bubble Times.’ In early 2003, many companies are hanging on and wondering, ‘How long will this last?’ and ‘What can I do to improve sales?’ This book is a compendium of more than three dozen interviews distilled from dozens of interviews conducted in the second half of 2002. Each interview is from a senior executive be it a large (eg, GE, HP, Microsoft), mid-size (eg, Check Point, The Tennant Company, Schmidt Automotive Group) or small (eg, Ross Printing, ZuPreem) company. Each interview is its own chapter written in that person’s own words. These are not excerpts or sound bites taken out of context or selected to fit a particular theory. These are 39 perspectives from executives who are working to innovate and ‘Change How the Game Is Played.’ They candidly share what they are doing, what has and hasn’t worked for them and how they’ve managed to succeed in these very difficult economic times. This is timely stuff for today’s business. In addition, a special bonus offer will provide you up to ten more insights in the coming year! If you’ve suffered more than your fair share of ‘Maalox Moments’ in the past eighteen months, this book is for you.