The Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
John G. Freeland
304 pages, Hardcover
ISBN: 0071409351
ISBN13:
Language: English
Publish: September 24, 2002
Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.