Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage–From Patents to Trademarks, From Copyrights to Design Rights
Christopher G. Pike
256 pages, Paperback
ISBN: 1857882849
ISBN13:
Language: English
Publish: December 1, 2001
Cuts through the increasingly complex maze created by our digital age of Napster and MP3 as it lays out the fundamentals of using intellectual property rights as a business tool to protect intangible assets, secure real creative advantage, and fulfill the promise of building an intellectual property company.