What’s the Big Idea?: How to Win with Outrageous Ideas
George Lois
304 pages, Paperback
ISBN: 0452269385
ISBN13:
Language: English
Publish: January 1, 1993
Even if you don’t realize it, Lois has probably affected your buying habits. From the man who created “I want my MTV,” here are inside tips on creating great advertising and marketing techniques. In today’s saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.