Wild Bill Neely and the Pagan Brothers’ Golden Goat Winery

Though Wild Bill and the other vintners of Mountain Drive in Santa Barbara, California, were serious about their wines, their hilarity suggests otherwise. Using winery names as various as Los Pinacates (The Stink Bugs), The Golden Goat Winery, The Pagan Brothers’ Winery (pace The Christian Brothers), seemed to make light of their labors, and calling their wines by names such as Old Cellar Floor, and Old Barrel Wash tweaked the noses of sophisticated and snobbish wineries and their blarney. The ‘Brothers’ established the W.C.T.U., which stood for Wine Connoisseurs and Tasters United, whose slogan was, “United we stand; united we fall.” A serious wine book.